Four U.S. senators today introduced a bipartisan bill aimed at protecting actors, singers and others from having their voice and likeness generated by artificial intelligence. The Nurture Originals, Foster Art, and Keep Entertainment Safe Act, or NO FAKES Act, would hold people, companies and platform liable for producing or hosting such digital replicas.
SAG-AFTRA applauded the bill today, with President Fran Drescher saying: “A performer’s voice and their appearance are all part of their unique essence, and it’s not ok when those are used without their permission. Consent is key.”
The bill is sponsored by Sens. Chris Coons (D-DE), Marsha Blackburn (R-TN), Amy Klobuchar (D-MN) and Thom Tillis (R-NC). It offers historic federal IP protections against the misappropriation of voice and likeness performance in sound recordings and audiovisual works. It also prohibits the unauthorized use of digital replicas without the informed consent of the individuals being replicated.
“Creators around the nation are calling on Congress to lay out clear policies regulating the use and impact of generative AI,” Coons said, “and Congress must strike the right balance to defend individual rights, abide by the First Amendment, and foster AI innovation and creativity.”
SAG-AFTRA National Executive Director and Chief Negotiator Duncan Crabtree-Ireland said today: “The explosion in popularity and capability of generative artificial intelligence has flooded the internet with AI-created songs, videos band voice recordings which exploit the voices and likenesses of our members without consent or compensation. For our members, their voice and likeness is their livelihood. They spend a lifetime improving their talent and building their value. It is outrageous to think someone can undermine that value with a few prompts and clicks on a keyboard.”
The Motion Picture Association also weighed in on the No Fakes Act.
“Today Sens. Coons, Blackburn, Klobuchar, and Tillis released a discussion draft of a bill creating a new federal digital-replica right,” the MPA said in a statement. “We look forward to working with them, their staff, other members of Congress, and other stakeholders to ensure any eventual legislation establishes adequate protections against harmful uses of digital replicas without infringing on the First Amendment rights and creative freedoms upon which our industry depends.”